Converting work into conversation

I love this:

If I come right down to it, the reason why I'm not productive (in the "task finishing" sense) is that I prefer conversing with people about their interests over working in isolation. As a freelancer, this is a real problem. The way I push through is by constructing scenarios in which I'm drawing conclusions from the work that can later be turned into a new product, blog post, or business opportunity. In hindsight, all these tricks fall into the category of converting work into conversation.

(From David Seah's often-brilliant blog)