July Bootstrap B2B: "Smarketing"
Fernando Labastida will lead this month's Bootstrap B2B meeting.
Topic: "Smarketing: How to market an international company in the US on a shoestring"
When: Monday, July 26, 2010 7:00 PM
Where: Business Success Center
Chase Bank Tower 7600 Burnet Rd.
Austin, TX 78757
By use of white papers, case studies, press releases, blogging and social media, small international companies can implement the "Smarketing" methodology to enter the U.S. market: a hybrid of sales and marketing, in order to penetrate the fortresses corporate decision-makers set up to protect themselves from sales people, create buzz, and generate sales.
Fernando Labastida specializes in providing content marketing services for Latin American software companies wanting to penetrate the U.S. market. He's been a sales and marketing professional for the last 20 years, having worked for several Austin start-ups, including Powered, Vignette and Sunset Direct.